The 4 Superpowers of Video Marketing

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THE BENEFITS OF VIDEO

The average user spends 88% more time on a website with video, and ⅓ of all online activity is dedicated to watching video.

The amount of time people spend watching and engaging with video is only going to increase in the years to come.

So what’s the big deal?

Why do people love video?

Video Has 4 Superpowers:

  1. Attention
  2. Emotion
  3. Perceived Value
  4. Clarity

But if you want to be a marketing superhero, you have to wield these powers wisely…

Not just any video will generate ROI or increase conversions. You must know when to use each of these superpowers in the right place, at the right time, to see success.

Superpower #1 – Attention

Without a doubt, getting your audience’s attention is one of the most difficult parts of marketing your products and services.

They’re already overwhelmed with marketing messages. Your prospects don’t want to read another lengthy sales email or product description.

If you want to get their attention, you have to deliver your information in a way that they actually want to engage with — video.

According to Animoto, a product video is 4x more likely to be watched than read about in text; Forbes states that 59% of executives say they prefer video to text; and MarketingSherpa reports that video doubles time-on-page!

Clearly, people are willing to give their attention to a video, but it’s up to you to use this superpower effectively!

Watch this space tomorrow for the final 3

1 Comment

  1. Tony Wale says:

    This is an awesome write up

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